McSupersize Analysis Morgan Spurlock, director and author of the documentary film Supersize Me , takes an unusual approach that stirs America. Spurlock conducts an experiment where he has to eat only McDonald’s food for thirty days in order to see the effects on his body from consuming fast food. Through the use of many rhetorical strategies, Spurlock meant to make his audience acknowledge about the argument being made. There are actually two types of audience for this film. The film itself implies that its’ audience is Americans with obesity issues who consume fast food on a regular basis, while Spurlock intends his audience to be lawyers supporting the fast food corporations. However, Spurlock was successful in trying to disclose that fast food has inherently unhealthy impacts on the body through the use of strong ethos and pathos, which overcame the weakness of logos. The methodology in Spurlock’s case study strengthened his ethos throughout the film. The rules he set for himself to follow shows that Spurlock has a fair-minded way of presenting his argument. In the beginning of the experiment, Spurlock certified his good health by visiting three doctors and a nutritionist to show proof that his medical results came from accredited figures. Also, he has a devised plan to show how his health results will change over the course of his experimentation. The interviews Spurlock conducted with school children, lunch ladies, P.E. teachers, nutritionists, doctors, politicians, lawyers, several lobbyists, etc., demonstrates the author’s reliability for the audience’s ideas and values through reliable and appropriate use of general accuracy to support his proposition. Most of the people Spurlock interviewed appeared to be authoritative figures
Super Size Me: An Analysis
The documentary Super Size Me, produced by Morgan Spurlock, is a film which aims to frighten its viewers into adopting a more healthy lifestyle. Super Size Me uses techniques which attempt to shock the viewer- showing them the devastating effects that consuming nothing but fast food (in the case of the documentary, food purchased from McDonalds) for 30 days has upon the physical and mental health of the previously healthy Morgan Spurlock, as well as highlighting some of the practices of the fast food companies which many people would consider to be highly unethical (such as the cultivation of genetically modified chickens- although this practice is not entirely uncommon to other food companies).
Super Size Me is a film aimed toward no particular race, age or sect. It is a film aimed squarely at a target audience defined by the larger-than-average circumference of their waistbands, and their propensity to consume fast food more regularly than is recommended by health experts. The members of the target audience share one common bond; they are in denial about how dangerous consuming fast food on a regular basis can be. Super Size Me challenges their preconceived notions about the food industry by allowing them to witness visually, the changes which Morgan Spurlock undergoes when he partakes in what his doctor dubs a '30 day McDonalds binge'. It would be foolish to assume that the audience has no idea that fast food can be harmful before viewing the film, however, the film forces viewers to confront the issue in a very real way- watching a man quite literally wage war on his state of health. Super Size Me dredges up the viewpoints that can so easily be swept under the rug whilst standing at the counter of a fast food joint and demonstrates them in a way which is unlikely to leave the minds of the viewers for quite a while.
Super Size Me represents the American people in a way which is voiced by people throughout the world; as being notoriously ignorant. In the case of the film, the ignorance is in regards to nutrition. This is demonstrated by interviews- asking people on the street simple nutrition facts such as the definition of a calorie, or how often they consume fast food (a question which provokes an interesting response and possibly some unfair racial stereotyping on Spurlock's part, in regards to an interview with two African American teenagers). The American people are shown as having an inadequate knowledge of basic nutrition in order to sustain a healthy diet. This is a technique which forces the audience to think: 'What is a calorie?' 'How often do I...
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